Objective
TGenerate quality leads for Symantic Villa through a cost-effective Google Ads campaign targeting real estate buyers and investors.
Project Duration: 1 Months
Performance Overview (Jan 1 – Jul 31, 2024)
| Metric | Value |
|---|---|
| Impressions | 290,000 |
| Clicks | 14,400 |
| Conversions | 2,750 |
| Total Ad Spend | ₹40,100 |
| Cost per Click (CPC) | ₹2.78 |
| Cost per Lead (CPL) | ₹14.58 |
| Conversion Rate | 19.1% |
Campaign Strategy:
- Targeting:
- Geographic: High-intent cities & NRIs interested in real estate.
- Demographic: Age 30–55, upper-income groups.
- Interests: Property investments, gated communities, villas.
- Ad Types Used:
- Search Ads for direct purchase intent.
- Display Ads for brand recall.
- Remarketing Ads to re-engage previous visitors.
- Landing Page Optimization:
- Fast-loading, mobile-optimized landing page.
- Clear CTAs and WhatsApp click-to-chat integration.
- Trust elements: testimonials, awards, and location map.
Key Results Achieved:
- 14,400 Clicks with a strong CTR from highly relevant search terms.
- 2,750 Qualified Conversions (form fills, calls, WhatsApp inquiries).
- Conversion Rate of 19.1%, far above industry average (~3-5%).
- CPL of ₹14.58, ensuring ROI-positive results with low acquisition cost.
- Campaign scale-up visible with spikes in traffic & conversions around key remarketing periods (as shown in the graph).
Tools & Platforms:
- Google Ads (Search, Display, Remarketing)
- Google Analytics & Tag Manager
- WhatsApp Business API integration
- Conversion Tracking via GTM
Challenges Faced:
- Initial low CTR due to broad keywords (Jan–Feb).
- Drop in mid-campaign traffic due to budget restrictions (May).
- Improved performance after refining audience segments & ad copies (Jun–Jul).
- Next Steps:
- Launch high-converting video ads for YouTube placements.
- Integrate CRM for deeper lead nurturing & automation.
- Expand into Facebook/Instagram Ads to retarget with creatives.
Client Feedback:
“The leads started pouring in at a pace we hadn’t seen before. Excellent work on keeping CPL low and traffic relevant!”
– Symantic Villa Team
